He, who did this:
Which led to this:
Also did this:
Great design isn’t done by accident. And great logos (trust me, I’m trying my hand at making a few) don’t just ‘happen’. And some, which are iconic, it’s like they don’t even seem designed.
But they are.
And Herbert Matter was one of those Swiss pros whose work stuns me. Photoshop. Man. We’re all such hacks. Ok, I’ll speak only for myself. I’m a big old hack.
Herbert Matter was born in 1907 in Engelberg, a Swiss mountain village, where exposure to the treasure of one of the two finest medieval graphic art collections in Europe was unavoidable. In 1925, he attended the Ecole des Beaux-Arts in Genva, but after two years, the allure of modernism beckoned him to Paris. There, the artist attended the Academie Moderne under the tutelage of Fernand Léger and Amédée Ozenfant. While the former became a close lifelong friend, both encouraged Matter to expand his artistic horizons.